In December the Quality Circle visited Usercentrics, a startup based in Munich, to discuss how GDPR and privacy laws can agree with personalised advertising and websites based on personal information. Usercentrics offers a website interface for users to manage and document the consent for each tracker like Google Analytics and co.
All this opposes of course website personalisation, so it will be key that users understand why they give away personal data and how it is used. The group had a lively exchange on how future software solutions could like, e.g. an interface for all websites and apps or closed online communities.
We are very grateful for this lively debate and like to thank Usercentrics and the New European College team for the ongoing support! If you like, have a look at this review.