The marketing debate club for scholars, students and professionals
The Quality Circle is a debate club for all marketing students by Dr. Korbinian Spann to discuss state of the art marketing and digitalisation issues.
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Together we shape the world we live in. Therefore, lets start the exchange on how marketing changes our perception and shapes the future society. Big Data, Artificial Intelligence and the Internet of Things are neither good or bad, they might become tools of our daily life.
We can take care for our motivation and ability but we need a little bit of luck to get in touch with the right people. The quality circle aims to be a platform to connect scholars, students and professionals.
Future Topics for our discussion
- Data vs. Privacy (Personalisation and Big Data)
- Voice vs. Text (Consumer Behaviour and Convenience)
- Brand vs. Performance (Marketing funnels)
- Efficiency vs. Empathy in marketing – a discussion on Rory Sutherland
In December the Quality Circle visited Usercentrics, a startup based in Munich, to discuss how GDPR and privacy laws can agree with personalised advertising and websites based on personal information. Usercentrics offers a website interface for users to manage and...read more
To what extent are we truly living in a digital world? Do digital channels like Facebook and Youtube still makeup the cornerstone of marketing success? This month’s Quality Circle exchange, hosted at New European College, gave students the opportunity to step outside...read more
Our first session was all about the question on how data and content could be used as different tactics for company success. The rules of Quality Circle are quite simple: after a short introduction, we build two groups and prepare in 15 minutes a valid argumentation....read more
Floßmannstraße 20, 81245 München
Join the Quality Circle
If you want to join the Quality Circle, stay up to date and be the first who gets notified for new events, subscribe to our Email list.
The events of the Quality Circle are and will always remain free to join! However if you like the events you are attending, donations are very welcome to support the cause of the Quality Circle.