Dr. Korbinian Spann

Generating value and customer centricity via digitalisation

“Digital marketing is a clever investment if you calculate the return.”

Don’t miss the opportunities of digitalization and understand who your customers are, how to approach them and how to generate new prospects and leads!

Offering

Our offer: a data driven communication for increasing leads and sales

Data Science

Digital Communication

Lead Generierung

Skills

Data Science

Analytics

Tag Manager

Data Visualisation

Artificial Intelligence

Media Buying

Google

Programmatic Buying

Ad Tech

DMP / DSP / CDP

Marketing Strategie

Concept

Strategy

Implementation

Consulting

Certificates

FranklinCovey Project Management Essentials

Real-Time Advertising Academy

Dr. Thomas Gordons Leader Effectiveness Training

Our Cooperation Partners

Consulting and Digitalisation

tkhamann.com

Business Development and Marketing

usercentrics.com

Senior Consultant

exactag.com

Talks & Publications

04/2018

„How to drive change via dashboards: An approach to measure the impact of global campaigns for a business-to-business company“

Applied Marketing Analytics
London

06/2018

„Mehr Mut als gedacht. Digitalisierung für den Kontakt zum Endkunden.“

Interview (German), ONEtoONE New Marketing Management
München

06/2018

„How to drive personalisation at a global B2B company: insights and learnings“

Speaker at Digital Velocity
London

07/2018

„Markenarbeit im Zeitalter von KI“

Panel at Quantcast Nova
München

10/2018

„How to Use Your Data to Drive Sales Leads and Conversions“

Tealium Webinar
Berlin

12/2017

„Wie misst man den Erfolg von globalen Kampagnen? Analytics Dashboards mit Tableau.“

Speaker at DAALA
München

11/2017

„Wie misst man den Erfolg von globalen Kampagnen? Analytics Dashboards mit Tableau.“

Speaker at Searchmetrics Summit
Berlin

11/2017

„Wie misst man den Erfolg von globalen Kampagnen? Analytics Dashboards mit Tableau.“

Speaker at eMetrics
Berlin

11/2017

„Wie misst man den Erfolg von globalen Kampagnen? Analytics Dashboards mit Tableau.“

Speaker at OMKB
Bielefeld

11/2015

„Zusammenspiel der Kanäle bei der Marke GORE-TEX®: Conversion-Optimierung für komplexe Multichannel-Kampagnen“

Speaker at Conversion Conference
Berlin

10/2015

„Interaction between channels for the GORE-TEX® brand: Conversion Optimisation for complex multichannel campaigns“

Speaker at Conversion Conference
London

04/2015

„SEO zwischen Performance und Brand Marketing: Synergieeffekte erkennen und steuern“

Speaker at SEO Campixx
Berlin

04/2014

„Dynamische Landing Pages für FriendScout24“
Speaker at karlsCORE public Event
Berlin

11/2013

„SEO als Core Competence eines Unternehmens“

Speaker at Search Conference 2013
München

Commitments and Teaching

since
05/2009

Mentor and alumni at the German National Merit Foundation

Studienstiftung 

since
10/2018

Debate Club for international students

Quality Circle

since
07/2018

Member at KI Bundesverband

KI Bundesverband e.V. 

Experience

  • Since 04/2018: Founder and Managing Director of Insaas GmbH
  • Since 05/2018: CEO Doktor K Services GmbH
  • 01/2018-12/2018: Member of board for Innovator Space e.V.
  • 07/2017-04/2018: CEO and Founder Q4 REACH LABS GmbH
  • 09/2014-04/2018: Global Digital Marketing at W. L. Gore
  • 12/2012-08/2014: Teamlead SEO / SEA / SMO at FriendScout24 GmbH
  • 10/2011-11/2012: SEO Manager & Head of SEO at Online Solutions Group GmbH
  • PhD: Analysis in semitic linguistics by using a dedicated software (Albert-Ludwigs University Freiburg, Harvard University)

Contact